The begining is the most important part of the work ~ Plato

The other day my husband asked me...in a way as to help me focus, "Who is your target audience?" "Well I am!" I said. As usual with me, I waited until after I said it and then began to think about it. Since I am my own best customer, what kind of consumer am I?


I want fresh products made with quality ingredients: Many of those large chains have products sitting around for years. Ever go to those semi-annual sales and they bring out the same five bottles of lotion that was discontinued 5, 6, 7 years ago? Our products are made to order in small batches using good for you stuff like, shea butter, pumpkin seed oil, jojoba oil, green tea extract, and NO parabens.


I want never-ending scent choices to indulge my ADHD: We have over 200 scents and more being blended every day (to ensure that you won't smell like THAT girl).


I want no animal products or animal by-products. While I am not opposed to eating cheese, for some reason, I don't want to rub it into my skin: All of our products are 100% vegan, no animal bits here. We source all of our ingredients from only wholesalers who have assured us in writing, that they have not and will not test on animals.


I want contemporary packaging that looks nice on my countertop: Our aluminum bottles and clear jars look clean, modern and understated...not like a blue light special threw up next to the sink (and if you are too young to know what a blue light special is, our retro Happy Hour lip gloss tins probably aren't so retro for you, either, but you will still love 'em!).

I want to purchase from a consciencious, transparent company that keeps me up to date on the latest sales, products and company news: With Facebook, Twitter, this blog, our email list, our website and our forum, you can choose how you would like to receive communications. Any questions about products or the company...just ask! Have a product suggestion? Let us know, we would love to hear from you!